Learn More About Luke

Q&A

Professional Role (s)

Associate Professor in ADPR: PR researcher, educator, and former practitioner. Faculty advisory to PRSSA.

Years in Industry

8 years of PR practice, 11 years in academia.

What brought you into the world of PR/Communications, and what do you enjoy most about it?

I started with an internship in political communication before finding my footing in agency PR work. Quickly, I realized that earning about complex organizations and issues was both fun and gratifying work.

What is something you’re passionate about outside of work?

Music! I sing in MSU Choral Union on campus and other choirs in Michigan.

If you could have any celebrity, brand, or organization as a PR client, who would it be and why?

IKEA

What is one fun or random fact about you that students might not know?

As an undergraduate at MSU, I was a member of the MSU Accafellas.

What has been one of your favorite projects, campaigns, or experiences throughout your career?

Supporting student-run PR firms and creative teams.